Abstract:

 Objective   To explore the pertinent communication strategy of health education for par
asitic diseases.  Methods   A cross-sectional study was carried OuL  Before the health education inter
vention, the knowledge, attitude and practice (KAP) for parasit:ic diseases of 199 and 250 farmers in
two provinces of Sichuan and Yunnan in southwest China were investigated with questionnaire by u-
sing the method of PPS  Results  Most of the farmers used the simple and crude toilets and their
health status were poor,  and there were only 7. 57% of people having the bicrgas facilities.  The
awareness rate of the knowledge on malnutrition caused by parasitic diseases was 34. 30% and the
awareness rate of knowledge about anenua caused by parasitic diseases was 29. 62%.  There were
81. 74% of farmers who believed helminthic drug and 74. 61% of people who tended to buy drug by
themselves. The health knowledge of the residents mainly came from the interpersonal communica-
tion and TV, and the farmers preferred TV, poster and brochure to get the health knowledge  Con-
clusion   The health education with posters, TV and intervention communication is one of the impor
tant measures to control parasitic diseases.

Key words: Parasitic diseases, Health education, Knowledge, attitude and practice (KAP), Communication strategy

摘要：

 目的探索寄生虫病健康教育传播策略。方法在实施健康教育干预前，采用按比例概率抽样方法，在我国西南地区四川和云南两省分别抽取199人和250人进行寄生虫病健康相关知识、态度和行为(KAP)问卷调查。结果村民使用厕所条件及卫生状况较差，建造沼气厕所的农户仅占7. 57~6;寄生虫病可导致“营养不良，影响儿童生长发育”知晓率为34. 30%，可“造成贫血”知晓率为29. 62%;相信服药驱虫的村民占81. 74%，愿意为健康主动买药的村民占74. 61%；卫生知识主要获取渠道是人际传播和电视，村民优先选择的传播渠道是电视、宣传画和小册子。结论制定使用宣传画等宣传材料、电视和人际传播的健康教育策略是防治寄生虫病的重要措施.

关键词: 寄生虫病；健康教育；知识、态度、行为；传播策略